Almost
60 percent of consumers who purchased insurance through a direct insurer
(promising lower prices) 10 years ago or more said they switched back to an
independent insurance agent, according to a 2013 study
conducted by InsightExpress, an independent marketing research firm.
Why? They wanted:
-Someone
to guide them through the insurance purchasing process
-One
point of contact
-Personal
advice from an experienced insurance professional.
What these consumers
described is what independent insurance agents do. We are business
professionals who have access to multiple insurance companies but represent
you. We know different insurers’ underwriting styles and the nuances of their
different policies. This broad background helps us give you sound advice specific
to your situation.
Managing
your risks is key
Insurance is all about
managing your risks. We believe insurance should protect you and all your
assets, so we look at the big picture. We ask questions, explain different
kinds of coverage and how having or not having them could affect you.
What you choose for
one type of coverage, like auto insurance, can impact all your assets – so we
shop around for the best prices and coverage to offer you a complete package.
What
can go wrong?
Some competitors are
only interested in one piece of the puzzle. They entice you with a lower rate
on a single type of insurance, but less coverage.
Looking at it
piecemeal instead of as an entire solution can lead to disaster. For example,
imagine you purchased lesser coverage through a company that took only 15
minutes to save you money on auto insurance. When you signed up, the rep didn’t
ask about the value of your home or tell you that your level of coverage should
involve looking at the value of your assets.
Later, you cause a
horrible car accident. Your auto insurer writes a check that doesn’t cover the
victim’s expenses, and that ends the insurer’s obligation to you. The injured victim sues you for $1 million. If your home is your biggest asset, you’ll
face losing it and your savings.
How
an independent agent could have helped
In that scenario, you didn’t have all the facts up front.
We
could have suggested umbrella coverage. But with a telephone or online quote,
this probably wasn’t an option.
Our competitors are at
a disadvantage because they sell for a single insurance company and are limited
to the options offered by their employer.
We don’t have those
constraints. And we’re here for you throughout the life of your policy. We
answer questions, handle issues and adjust coverage as needed. To file a claim,
you call us, not an 800 number. We are with you throughout the process.
Bottom line, when
making insurance decisions, turn to the source you can trust. Turn to an
independent agent.
This information is brought to you
by a proud member of Professional Independent Agents Association of Ohio, Inc.